88Pro Thinking

There are two levels at which our mind operates, conscious and unconscious level. The book Blink tries to unlock the mystery of unconscious mind. There has been a great deal of study in the field of Psychology and some of the areas are IAT, Priming and thin-slicing. What I like about this book is the amazing real world examples scattered across to prove the points.

If I were to ask you about your feelings towards African American (Black) and European American(White) people, at conscious level I am sure you think you don’t have any partiality and you are neutral person. However if you take this Race IAT (Implicit Association Test) at there will be a surprise for you. It just takes less than 10 minutes for the exam. Give it a try and you might realize something about you which you never knew before.

In A Flash You Just Know

Part of FIRST CHAPTER

When you make a decision, you really knew why you made it right?, but do you? The book answers that question too.

posted by 88Pro / Monday, May 23, 2005