88Pro Thinking

Levi’s, a brand known to all. The first riveted clothing was made and sold somewhere in 1873 and it was a patented design. Now of course the patent has expired and many other jeans manufactures have jumped to take a bite of the market share. Levi’s was resistant to adapt to the booming fashion industry in 90’s and they lost a considerable market share.

Ups and downs aside Levi’s has a brand image. It’s a brand built based on quality. You know when a brand has built value around it when you see physics exam question based on that.

[question]
The Levi-Strauss trademark shows two horses trying to pull apart a pair of pants. Suppose that Levi had only one horse and attached the other side of the pants to a fencepost. Using only one horse would



1. reduce the tension on the pants by one-half
2. not change the tension on the pants
3. double the tension on the pants
4. other
5.Not enough information
[/question]

Also when many books are written on a brand you know they have built history behind it and thus value.

posted by 88Pro / Saturday, August 20, 2005