88Pro Thinking

cat /senthoor/mind | grep thought > blog

Saturday, August 20, 2005

Levi’s - A Brand with a history

Levi’s, a brand known to all. The first riveted clothing was made and sold somewhere in 1873 and it was a patented design. Now of course the patent has expired and many other jeans manufactures have jumped to take a bite of the market share. Levi’s was resistant to adapt to the booming fashion industry in 90’s and they lost a considerable market share.

Ups and downs aside Levi’s has a brand image. It’s a brand built based on quality. You know when a brand has built value around it when you see physics exam question based on that.

The Levi-Strauss trademark shows two horses trying to pull apart a pair of pants. Suppose that Levi had only one horse and attached the other side of the pants to a fencepost. Using only one horse would

1. reduce the tension on the pants by one-half
2. not change the tension on the pants
3. double the tension on the pants
4. other
5.Not enough information

Also when many books are written on a brand you know they have built history behind it and thus value.

posted by 88Pro / Saturday, August 20, 2005

Saturday, August 13, 2005

Java and I18N - There is hope?

Readers of this blog will remember my little rant on I18N sometime back when we handled a Chinese deployment. Few weeks later John O'Conner the guy who worked on Java Internationalization platform at Sun for many years posted a great piece on the same topic “Charset Pitfalls in JSP/Servlet Containers”, something every guy working on I18N must read. He is facing all these problems in latest Tomcat version and what we are using is an ancient version of tomcat, which means the tweaks he has suggested are also not helping us much.

Then later in the same post Rusty has commented that the specs in 2005 are not so ambiguous about I18N, however for them to get into the Servlet container implementations I guess it will take some time.

Here is another useful link by Joel on Unicode

The Absolute Minimum Every Software Developer Absolutely, Positively Must Know About Unicode and Character Sets (No Excuses!)

posted by 88Pro / Saturday, August 13, 2005

Wednesday, August 10, 2005

May I introduce - Hasith!

Hasith, I have known him for only a couple of month in my new job, has lot of qualities and skills I really admire and want to learn from. A man with great values, a person who can makes things easy under immense pressure, and a leader who had led from front, and above all, has a solid technical background. Unfortunately for me (fortunately for him:-) ), he went abroad on a foreign assignment and I really miss the opportunity to work with him.

However there is good news. He has started a blog. If you are a Java guy, you might want to drop in and check it out yourself.

Hasith Yaggahavita's Blog

posted by 88Pro / Wednesday, August 10, 2005

Tuesday, August 02, 2005

Eclipse Screen Shot

One of my colleagues encountered this dialog box while working with Eclipse Java IDE. I leave the rest to your imagination.

{Click Image to Enlarge}

PS: I submitted the image to The Daily WTF (http://www.thedailywtf.com). Let see if they find interesting enough to publish it. :-)

posted by 88Pro / Tuesday, August 02, 2005

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