I was surprised to learn that RedBull’s marketing is very different from the traditional marketing theories. It's suppose to be a Lovemark and not a brand. "A Lovemark has three things, versus a brand: it has mystery, sensuality and intimacy.” Redbull is suppose to be a brand full of mystery with so many rumors around it, for example, Red Bull is made from the extracts of bull testicles, thus the name, which is not true of course. Here are some interesting link about Redbull marketting.
The Murketing of Red Bull
posted by 88Pro / Sunday, March 12, 2006